The easiest way to track your employer branding impact on social media

The EBM is an innovative tool that measures your success on social media platforms. combining more than 500,000 metrics across WeChat, Weibo, LinkedIn and Kanzhun.
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What does the EBM index measure?
EBM index is an innovative metric that measures your success on social recruiting platforms based on the compliance of three parameters: the popularity, activity, and engagement of different social recruiting channels.
24/7 Real-time data tracking
The system will 24/7 track your overall performance across different social recruiting platforms and update data weekly to provide business with insightful and cohesive social recruiting trend estimates.
Trustworthy data resources
The system conducts a comprehensive and transparent collection of real-time data from four major social media platforms. A higher index number indicates better social recruiting performances.
Unique & fact-based market insights
Gain instant insights on your employer branding social recruiting performance as well as industry recruiting trends and competitiveness.
The EBM
Secret
Formula
The EBM Secret
Formula
Employer
Popularity
Employer
Activity
Audience
Engagement
Employer
Popularity
Popularity measures the level of attracting public attention on company’s social recruitment practices. It stands potential audience the social recruitment account reaches in selected time period, also known as its “fan base”.
Popularity measures the level of attracting public attention on company’s social recruitment practices. It stands potential audience the social recruitment account reaches in selected time period, also known as its “fan base”.
Popularity on WeChat is calculated and weighted by the number of active followers, and the percentage of change on active followers
Popularity on Weibo is calculated and weighted by the number of active followers, and the percentage of change on active followers
Popularity on LinkedIn is calculated and weighted by the number of active followers on career account, and the percentage of change on active followers
Popularity on KanZhun is calculated and weighted by the number of active followers on company page, and the percentage of change on active followers
Employer
Activity
Activity scales the dynamics of social recruitment exercises, in terms of the frequency on generating various quality contents to reach out the “fans”.
Activity scales the dynamics of social recruitment exercises, in terms of the frequency on generating various quality contents to reach out the “fans”.
Activity on WeChat is calculated and weighted by the number of posts and updates on company’s career account
Activity on Weibo is calculated and weighted by the number of updates, and the number of accounts the company’s career account is following
Activity on LinkedIn is calculated and weighted by the number of updates made by organization on its LinkedIn page
Activity on KanZhun is calculated and weighted by the number of interview feedback from potential candidates
Audience
Engagement
Engagement measures the level of interaction between accounts and followers, also, how likely the followers are involved in this well-established social media community.
Engagement measures the level of interaction between accounts and followers, also, how likely the followers are involved in this well-established social media community.
Engagement on WeChat takes account of the reads/likes/comments of posts in the selected time period
Engagement on Weibo takes account of the likes/comments/reposts of posts in the selected time period
Engagement on LinkedIn takes account of the likes/comments of updates in the chosen time period
Engagement on KanZhun takes account of the number of comments from potential candidates in the chosen time period

How to Join?

Simple. Fast. Free
If you would like to continuously spread your employer branding influence, please get in touch with us. By submitting the form with your organization information and corresponding social recruitment platforms, your ranking will be displayed in 2 weeks.
Why join in?
The age of social recruiting has arrived. We understand the power of social platforms in the recruiting and talent management process. Employer Branding Monitor is a data-powered tool providing insight and actionable social recruitment solutions to digital-minded businesses.
Which social accounts will be tracked?
The EBM tracks the performances of social media accounts that are exclusively set up for employer branding and recruitment purposes. Please make sure to submit eligible ones when adding your account(s)to your form submission.
No social media presence?
Absolutely fine! Contact us at hello@employerbrandingmonitor.com if you're not currently involved in any forms of social recruitment activities. Let's explore more about how to use social media to make differences in the way you attract, engage with, and recruit talents.

EBM Form

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